Media that Sells

 

While working as Director of Operations for The Business Card Exchange beginning in 2002, Laura Burk-Benson started the brand: Exchange Media.  The Business Card Exchange focused on Business/Advertising Card Placement at various high-traffic venues; Exchange Media focused on Networking, Public Relations, The Exchanger (a Printed Newsletter), and a Website Directory.  Later, the company split and Laura became the owner of her first business, which was renamed "Media that Sells."


The Media that Sells business model, from 2004-2009, was a media buying service for small businesses that selected, Place-Based Media options. (Also referred to as Out of Home Advertising). You may be familiar with the of advertising that is "placed" in front of you.  In fact, you may have seen our client’s advertising banners at local YMCA Family Center, Baseball Fields, Gymnastics and Bowling Centers.

View our old videos on YouTube, search: MediathatSells (as one word) or click here 
We specialized in Place-Based Media Advertising. 

Below is a commercial that I used to explain and showcase several of our media placement services.

Below is our first staff photo. We employed UCF and Valencia College Interns and later offered them full-time positions.  

Media that Sells - Spotlight Events

#TakeMeBack to my old business, Media that Sells! 

Media that Sells, was an Advertising Media Placement Service for clients who want to reach people with active lifestyles through unique forms of media (signs, banners, digital, etc...) in entertainment, recreational and leisure venues. 

We offered unique "Recreational Networking Events" for Pre-Sales Opportunities to our existing clients to see and try out new forms of media.  We were placing media at Bowling Alleys, Golf Courses, YMCA Family Centers, and many other high traffic locations throughout the Greater Orlando area.

We also partnered with the East Orlando Chamber and Dr. Phillips Chamber to help our advertisers maximize their memberships.

We developed Showcase Events, which I am featuring in today's post.  The link will bring you to our new company "Game Plan Media Events" which now owns the rights to this former concept.

http://gameplanmediaevents.com/portfolio-items/media-that-sells-spotlight-event/

#business #advertising #entertainment #recreation #media

Movie of the Month

 Game Plan Media has successfully run movie promotions at Regal Cinemas locations throughout the Greater Orlando area.  


With a fantastic movie line up this year, hire Game Plan Media to provide your business with awesome opportunities to promote your business!

For a list of movies and trailers visit www.imdb.com or www.imax.com


If you are interested in movie themed promotion and your business complements the type of movie that we promoted, there is a good chance you were selected and featured at the theater!

In addition, as we prepare for Regal Cinemas Foundation charity "Stars of Hope" drive we offer two programs for businesses to participate:
1. Charity Checkbook 
2. Regal Walk or Wall of Fame 

Please let us know if you are interested in this charity program which supports organization like Boys & Girls Clubs of America, Will Rogers Institute, Patricia Neal Rehabilitation Centers, Variety Club – A Children’s Charity, and local charities in communities where Regal Cinemas resides.  http://en.wikipedia.org/wiki/Regal_Entertainment_Group  or http://www.regmovies.com/corporate/communityaffairs/ 


  

More information and examples can be found on our Facebook page:  Game Plan Movie of the Month 

Previous Work

Laura Benson (AKA Laura Burk) previously owned Game Plan Media, a subsidiary of Laura Burk, Inc. 

Game Plan Media offered grass roots marketing programs, unique events, advertising and media as well as consulting services for small businesses in Greater Orlando. 

Prior to owning Game Plan Media, Laura also owned Media that Sells, Inc. which specialized in Media Buying and Placement Services. You could see her client’s advertisements at Bowling Centers, Golf Courses, Recreational and Entertainment Centers and YMCA Family Centers. 

Laura got her start in Advertising at a company formerly known as The Business Card Exchange. She was hired as an assisted and quickly promoted to Director of Operations, helping to expand the company's 9 locations to over 65 locations throughout Greater Orlando. She also inspired Face2Face Exchange Events, The Exchanger (a monthly newspaper highlighting clients and board locations) and also created the company's website. 

Laura has over 18 years of marketing experience in Orlando, FL. Many of her customers are owner/operators, doctors and businesses that cater to family and children’s products and services.


She provides her talents and skills to many veteran service groups and professional organizations. Laura has served on boards including the Dr. Phillips Chamber and also the Women in Defense (WID) as well as committees for the East Orlando Chamber, Women On Wednesday, the Central Florida Navy League and the VFW Post 4287 Ladies Auxiliary.


Her company was the event coordinator and founder of Baldwin Park’s Movies in Park. Which was later gifted to the community of Baldwin Park.

Laura, with the support of Semper Fidelis America, Inc. and formed the Patriotic Tribute Event Series to unite the community together in honor and support of our military and veterans. We planned many community events throughout the years together.


She continues to use the Patriotic Tribute Facebook Page to support local heroes, military and veterans as well as support organizations and often shares about Military Life and Military Caregiving from Walter Reed National Military Medical Center.

Laura has been a district wide Partner in Education with Orange County Public Schools for over a decade.

Laura planned Movie of the Month promotions with Regal Cinemas, offering businesses an opportunity to become part of the entertainment and activities involved in movie promotions. Her company has been working with several Regal Cinemas locations located in Orlando, FL for many years.


Russ Wasendorf, Jr acquired Game Plan Media in 2016 and renamed it, Game Plan Media Events. Russ is the owner of Complete Developer.


Together, Russ and Laura are launching a new subsidiary called “Game Plan Local”

Lach Orthodontics Orlando FL

One of my consulting projects was with Dr. Lach in Orlando, FL.  Dr. David R. Lach has created almost 20,000 beautiful new smiles for patients from age 7 to 70 throughout all of Central Florida.  My role as Public Relations Director was to ensure that the Lach Orthodontics Brand was successful shared throughout local area communities, schools, sports programs and through dental referrals.

 

Additionally, I was responsible for large event planning to assist with Smiles for Hope, the Lach Orthodontist nonprofit program that allows any child to have free braces.  

I always admired his community event set up display.  Amazing! 

Previous work

While working with The Business Card Exchange and establishing my new brand: Exchange Media, the two companies split and I became the owner of my first business, Media that Sells

View our old videos on YouTube, search: MediathatSells (as one word) or click here https://www.youtube.com/user/MediathatSells/videos 

We specialized in Place-Based Media Advertising. Pictured below is our first staff photo.

My previous business model, Media that Sells, was a media buying service for small businesses that primarily chose, Place-Based Media options. (Also referred to as Out of Home Advertising). 

You may have seen our client’s advertising banners at local YMCA’s and Bowling Centers.

Media that Sells

While working as Director of Operations for The Business Card Exchange beginning in 2002, I started the brand: Exchange Media.  
The Business Card Exchange focused on Business/Advertising Card Placement at various high traffic venues; Exchange Media focused on Networking, Public Relations, The Exchanger (a Printed Newsletter) and a Website Directory.  

Later the company split and I became the owner of my first business, which was named, "Media that Sells."

We re-branded in 2009 with a new logo and theme.
I wanted to incorporate my Christian faith into my works, while creatively teaching my clients to "Fish Where the Fish Are."

*Please note the phone number and email is out of date on these ads.
The Media that Sells business model, from 2004-2009, was a media buying service for small businesses that selected, Place-Based Media options. (Also referred to as Out of Home Advertising). You may be familiar with the of advertising that is "placed" in front of you.  In fact, you may have seen our client’s advertising banners at local YMCA Family Center, Baseball Fields, Gymnastics and Bowling Centers.

View our old videos on YouTube, search: MediathatSells (as one word) or click here 
We specialized in Place-Based Media Advertising. 


https://www.youtube.com/user/MediathatSells/videos

Pictured below is our first staff photo. We employed UCF and Valencia College Interns and later offered them full time positions.