Previous Work

Laura Benson (AKA Laura Burk) previously owned Game Plan Media, a subsidiary of Laura Burk, Inc. 

Game Plan Media offered grass roots marketing programs, unique events, advertising and media as well as consulting services for small businesses in Greater Orlando. 

Prior to owning Game Plan Media, Laura also owned Media that Sells, Inc. which specialized in Media Buying and Placement Services. You could see her client’s advertisements at Bowling Centers, Golf Courses, Recreational and Entertainment Centers and YMCA Family Centers. 

Laura got her start in Advertising at a company formerly known as The Business Card Exchange. She was hired as an assisted and quickly promoted to Director of Operations, helping to expand the company's 9 locations to over 65 locations throughout Greater Orlando. She also inspired Face2Face Exchange Events, The Exchanger (a monthly newspaper highlighting clients and board locations) and also created the company's website. 

Laura has over 18 years of marketing experience in Orlando, FL. Many of her customers are owner/operators, doctors and businesses that cater to family and children’s products and services.


She provides her talents and skills to many veteran service groups and professional organizations. Laura has served on boards including the Dr. Phillips Chamber and also the Women in Defense (WID) as well as committees for the East Orlando Chamber, Women On Wednesday, the Central Florida Navy League and the VFW Post 4287 Ladies Auxiliary.


Her company was the event coordinator and founder of Baldwin Park’s Movies in Park. Which was later gifted to the community of Baldwin Park.

Laura, with the support of Semper Fidelis America, Inc. and formed the Patriotic Tribute Event Series to unite the community together in honor and support of our military and veterans. We planned many community events throughout the years together.


She continues to use the Patriotic Tribute Facebook Page to support local heroes, military and veterans as well as support organizations and often shares about Military Life and Military Caregiving from Walter Reed National Military Medical Center.

Laura has been a district wide Partner in Education with Orange County Public Schools for over a decade.

Laura planned Movie of the Month promotions with Regal Cinemas, offering businesses an opportunity to become part of the entertainment and activities involved in movie promotions. Her company has been working with several Regal Cinemas locations located in Orlando, FL for many years.


Russ Wasendorf, Jr acquired Game Plan Media in 2016 and renamed it, Game Plan Media Events. Russ is the owner of Complete Developer.


Together, Russ and Laura are launching a new subsidiary called “Game Plan Local”

Previous work

While working with The Business Card Exchange and establishing my new brand: Exchange Media, the two companies split and I became the owner of my first business, Media that Sells

View our old videos on YouTube, search: MediathatSells (as one word) or click here https://www.youtube.com/user/MediathatSells/videos 

We specialized in Place-Based Media Advertising. Pictured below is our first staff photo.

My previous business model, Media that Sells, was a media buying service for small businesses that primarily chose, Place-Based Media options. (Also referred to as Out of Home Advertising). 

You may have seen our client’s advertising banners at local YMCA’s and Bowling Centers.

Media that Sells

While working as Director of Operations for The Business Card Exchange beginning in 2002, I started the brand: Exchange Media.  
The Business Card Exchange focused on Business/Advertising Card Placement at various high traffic venues; Exchange Media focused on Networking, Public Relations, The Exchanger (a Printed Newsletter) and a Website Directory.  

Later the company split and I became the owner of my first business, which was named, "Media that Sells."

We re-branded in 2009 with a new logo and theme.
I wanted to incorporate my Christian faith into my works, while creatively teaching my clients to "Fish Where the Fish Are."

*Please note the phone number and email is out of date on these ads.
The Media that Sells business model, from 2004-2009, was a media buying service for small businesses that selected, Place-Based Media options. (Also referred to as Out of Home Advertising). You may be familiar with the of advertising that is "placed" in front of you.  In fact, you may have seen our client’s advertising banners at local YMCA Family Center, Baseball Fields, Gymnastics and Bowling Centers.

View our old videos on YouTube, search: MediathatSells (as one word) or click here 
We specialized in Place-Based Media Advertising. 


https://www.youtube.com/user/MediathatSells/videos

Pictured below is our first staff photo. We employed UCF and Valencia College Interns and later offered them full time positions.  

The Business Card Exchange

Affordable, Effective Advertising

Your call to action card, rack card or brochure can be in the hands of someone already interested in your service!

A Flashback from 2004, Laura Burk (AKA Laura Harriger) was working for The Business Card Exchange as Director of Operations. The Business Card Exchange is now closed.

The Business Card Exchange 2004 (Flashback from the archives) from Laura Benson

Establish your presence in the community

Over 60 locations in HIGH TRAFFIC areas such as:

Banks, YMCA Family Centers, Restaurants, Deli’s, Coffee Shops…..

Card Placement: starting at $20/month per location per month

Some locations offer 4“x 9” compartments for rack cards or brochures.

*Design, print and or set up fees additional

TERMS: 3, 6 and 12 months

BONUS: annual commitment paid in full with 12th month FREE!

Business Card Advertising Tips

 

1. Image is everything: Cards that are more appealing to the eye catch consumer’s attention and they are more likely to pick them up.

2. Use both sides: Printing on both sides has numerous advantages.This can give you 2 business cards for the price of one and using the backside of a business card gives you more space to provide detailed information that makes your card worth holding on to.

3. Make it an advertisement: Use your business card as an opportunity to advertise your company. Place an incentive or call to action on your card to entice people to come check out your services. Include things that will help sell your company to consumers incorporate services you offer, how to get a hold of you, hours of operation, and what’s in it for them if they contact you.

4. Keep your card visible: Keeping your card visible to consumers is important in catching their attention and keeping them interested. Services like The Business Card Exchange ensure that your business card is visible to potential clients at all times. Unlike throw away advertisements, The Business Card Exchange gives consumers the opportunity to come back to your card or refer their friends to your card at one of our Community Resource Boards. This guarantees your company will always be visible to consumers.

You are looking for unique marketing and advertising placement services—find them here!