Lach Orthodontics Orlando FL

One of my consulting projects was with Dr. Lach in Orlando, FL.  Dr. David R. Lach has created almost 20,000 beautiful new smiles for patients from age 7 to 70 throughout all of Central Florida.  My role as Public Relations Director was to ensure that the Lach Orthodontics Brand was successful shared throughout local area communities, schools, sports programs and through dental referrals.

 

Additionally, I was responsible for large event planning to assist with Smiles for Hope, the Lach Orthodontist nonprofit program that allows any child to have free braces.  

I always admired his community event set up display.  Amazing! 

Previous work

While working with The Business Card Exchange and establishing my new brand: Exchange Media, the two companies split and I became the owner of my first business, Media that Sells

View our old videos on YouTube, search: MediathatSells (as one word) or click here https://www.youtube.com/user/MediathatSells/videos 

We specialized in Place-Based Media Advertising. Pictured below is our first staff photo.

My previous business model, Media that Sells, was a media buying service for small businesses that primarily chose, Place-Based Media options. (Also referred to as Out of Home Advertising). 

You may have seen our client’s advertising banners at local YMCA’s and Bowling Centers.

Media that Sells

While working as Director of Operations for The Business Card Exchange beginning in 2002, I started the brand: Exchange Media.  
The Business Card Exchange focused on Business/Advertising Card Placement at various high traffic venues; Exchange Media focused on Networking, Public Relations, The Exchanger (a Printed Newsletter) and a Website Directory.  

Later the company split and I became the owner of my first business, which was named, "Media that Sells."

We re-branded in 2009 with a new logo and theme.
I wanted to incorporate my Christian faith into my works, while creatively teaching my clients to "Fish Where the Fish Are."

*Please note the phone number and email is out of date on these ads.
The Media that Sells business model, from 2004-2009, was a media buying service for small businesses that selected, Place-Based Media options. (Also referred to as Out of Home Advertising). You may be familiar with the of advertising that is "placed" in front of you.  In fact, you may have seen our client’s advertising banners at local YMCA Family Center, Baseball Fields, Gymnastics and Bowling Centers.

View our old videos on YouTube, search: MediathatSells (as one word) or click here 
We specialized in Place-Based Media Advertising. 


https://www.youtube.com/user/MediathatSells/videos

Pictured below is our first staff photo. We employed UCF and Valencia College Interns and later offered them full time positions.  

The Business Card Exchange

Affordable, Effective Advertising

Your call to action card, rack card or brochure can be in the hands of someone already interested in your service!

A Flashback from 2004, Laura Burk (AKA Laura Harriger) was working for The Business Card Exchange as Director of Operations. The Business Card Exchange is now closed.

The Business Card Exchange 2004 (Flashback from the archives) from Laura Benson

Establish your presence in the community

Over 60 locations in HIGH TRAFFIC areas such as:

Banks, YMCA Family Centers, Restaurants, Deli’s, Coffee Shops…..

Card Placement: starting at $20/month per location per month

Some locations offer 4“x 9” compartments for rack cards or brochures.

*Design, print and or set up fees additional

TERMS: 3, 6 and 12 months

BONUS: annual commitment paid in full with 12th month FREE!

Business Card Advertising Tips

 

1. Image is everything: Cards that are more appealing to the eye catch consumer’s attention and they are more likely to pick them up.

2. Use both sides: Printing on both sides has numerous advantages.This can give you 2 business cards for the price of one and using the backside of a business card gives you more space to provide detailed information that makes your card worth holding on to.

3. Make it an advertisement: Use your business card as an opportunity to advertise your company. Place an incentive or call to action on your card to entice people to come check out your services. Include things that will help sell your company to consumers incorporate services you offer, how to get a hold of you, hours of operation, and what’s in it for them if they contact you.

4. Keep your card visible: Keeping your card visible to consumers is important in catching their attention and keeping them interested. Services like The Business Card Exchange ensure that your business card is visible to potential clients at all times. Unlike throw away advertisements, The Business Card Exchange gives consumers the opportunity to come back to your card or refer their friends to your card at one of our Community Resource Boards. This guarantees your company will always be visible to consumers.

You are looking for unique marketing and advertising placement services—find them here!